Companies such as Nike, Starbucks, and Home Depot have all
used the ScanLife “Mobile Engagement Platform” to reach users in a variety of
campaigns. Starbucks for example with their “Find The Roast You Love The Most”
campaign. Bookmarks were distributed among Starbucks locations where users could
scan the code and vote for their favorite flavor or coffee roasts. As a result
of this over 50,000 votes were cast just on the mobile Starbucks site alone.
The code was also created using a coffee bean esthetic for a more branded
experience.
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