How It's Done

QR Codes, otherwise known as Quick Response codes are a modern version of a barcode that will convert text, pictures, and videos to create a unique image that can be scanned by a smartphone to lead the user to the desired information.

Who Does It?

QR Codes are generally very easy to generate so for the most part a company could use a free online generator such as http://www.goqr.me to create their desired code. This however does not provide any sort of analytics or real time feedback as to who scans your code or their level of engagement. ScanLife is a company that will provide a variety of solutions for individuals and both small and large companies who would like to engage their target through the use of QR codes. Starting with a basic plan for $25/month it allows for individuals to generate 5 codes with a total of 500 scans a month, providing basic usage information and simplified code publishing. For $85/Month the Basic Plus plan allows for 10 codes and 1,000 scans with more code actions and basic analytics for either personal or small business use. For large companies the enterprise package is what is offered with no price listing on the website as it is done on a case by case basis. This option provides full analytics support, advanced code options, a dedicated account manager and full code publishing.

Clients

Companies such as Nike, Starbucks, and Home Depot have all used the ScanLife “Mobile Engagement Platform” to reach users in a variety of campaigns. Starbucks for example with their “Find The Roast You Love The Most” campaign. Bookmarks were distributed among Starbucks locations where users could scan the code and vote for their favorite flavor or coffee roasts. As a result of this over 50,000 votes were cast just on the mobile Starbucks site alone. The code was also created using a coffee bean esthetic for a more branded experience.